The start of a new year often brings a focus on self-improvement, but for digital marketers, it’s a time to explore and adopt new digital marketing trends. Here are 4 digital marketing trends to watch out for in 2023 and beyond, as identified by HX and digital marketing agency GO Digital, experts in a variety of areas including web and app development, affiliate marketing, digital strategy, UI/UX design, SEO, paid search, marketing automation, and social media marketing.
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Revamp your email marketing strategy
Contrary to popular belief, email marketing is not a dying tactic. In fact, 89% of marketers still consider email as one of their primary tools for campaigns and achieving key goals. However, it’s important for digital marketing experts to stay current with email marketing trends that will determine the success of future campaigns.
There are various trends to consider when it comes to email marketing, but here are some that you should keep an eye on.
Utilise highly targeted email marketing
It’s a fact that 68% of recipients will immediately delete an email that doesn’t align with their interests. Additionally, there is a 54% chance that people will unsubscribe from an electronic newsletter right after receiving it. One way to decrease these numbers is by tailoring digital mail to align with the preferences and behaviours of specific audience segments. This can be achieved by utilizing reliable data to gain insights about your target audience and creating a personalized email marketing campaign that will resonate with them. Use data to make sure that your email marketing campaign speaks directly to your intended audience.
Email marketing interactivity and mobile-first email marketing
We’re already seeing it—aesthetic but static emails aren’t enough to hold your audience’s interest anymore. Encourage user engagement with the power of creative technology. Use dynamic features in your newsletters or digital mail such as videos, music, quizzes, toggles, the list goes on! Don’t forget to make sure your emails are readable and interactive on mobile devices too. Most people check their email on their phones these days and it’s imperative that your EDMs have the right UX/UI for the platform.
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Creating a sense of urgency through online interactions
With the advancement of technology, the internet, and handheld devices, audiences have become increasingly impatient and expect instant gratification. This will continue to be a prevalent trend in digital marketing in the coming years. Marketers need to think outside the box to come up with unique ways to reward audiences instantly- through exclusive discounts, interactive filters, freebies, or early access, for example.
In order to keep your audience engaged and loyal, it’s important to create a sense of urgency in your online interactions with them. If your audience doesn’t feel a sense of urgency in their interactions with your brand, they will likely turn to competitors who are able to create that sense of urgency. A tip: put yourself in your audience’s shoes and think about what would make you feel a sense of urgency in your interactions with a brand.
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Virtual Reality Advertising
Virtual reality advertising is becoming increasingly popular and is quickly rising up the list of digital marketing and marketing technology trends. To date, virtual reality ad campaigns have gained popularity due to the hype surrounding new and exciting technology. Agencies have observed how 3D ad campaigns can transform into tourism destinations or must-see experiences in certain locations. So far, virtual reality ads have proven to be an effective way of increasing brand recognition through viral marketing. As technology continues to advance, marketers will likely see the integration of virtual reality interactions from public spaces to personal devices. Mobile devices will soon be able to support virtual reality advertisements.
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In-house digital marketing teams
As digital marketing becomes more complex and time-consuming, businesses are starting to rely more on in-house digital marketing teams to handle their digital marketing needs. This trend is becoming increasingly popular as it allows businesses to have more control over their digital marketing strategies and have a more hands-on approach.
Having an in-house digital marketing team allows for a more cohesive and integrated approach to digital marketing, as the team can closely align with the company’s overall goals and values. Additionally, an in-house team allows for a more direct and efficient communication, as well as a better understanding of the company’s target audience. Even as technology and digital marketing continue to evolve, a deep understanding of the target audience will always be at the core of any digital marketing initiative. Building an in-house team will ensure that your overall digital marketing strategy is well-crafted and tailored to your specific business needs.
These digital marketing trends are just the beginning of what’s to come. Which one is your business most excited to try out? If you haven’t already. Are there any other digital marketing trends that you’re keeping an eye on in 2023 and beyond? Share with us!
